Biodesign: Living and Breathing the Future of Performance, 2018 May
PUMA + MIT Design Lab collaboration for Milan Design Week
*Jiwon Woo as a Project Coordinator and Exhibition Designer
As a member of MIT Design Lab, Woo took roles of project coordinator and exhibition designer for PUMA and MIT Designer Lab's collaboration project on biodesign.
At Milan Design Week 2018, PUMA and MIT Design Lab showcased ongoing research in the field of biodesign. Powered by Biorealize, the exhibition focused on how next generation of wearables can adapt in real-time using living organisms to enhance performance and personal expressions. The exhibition showed four experiments: Breathing Shoe, Deep Learning Insole, Carbon Eaters, and Adaptive Packaging.
Biologically active Breathing Shoe pushes the boundaries of bio-fabrication and enables personalized ventilation by growing their own air passageways.
With next generation Deep Learning Insoles we show how real-time biofeedback can prevent fatigue and improve athletes’ performance.
Carbon Eaters, microbially-active tee responds to environmental factors by changing its’ appearance and informing the user about air quality.
Thinking beyond current wearables, PUMA and Design Lab featured biologically programmable materials that change their shape and structure to become new types of alive, biodegradable, and Adaptive Packaging.
Altogether, PUMA Biodesign explored the new frontiers of biological design and fabrication to bring advances in science and biotechnologies closer to our daily lives.